For five years, the British Council has been putting together a series of professional events for the representatives of the music industry called Selector PRO. Our goal is to strengthen the connection between the music sectors of Great Britain and Ukraine, create relevant educational opportunities for artists, managers, as well as music event organizers, support growth of new talent and promote effective business processes in the music industry.
In 2017, our team organized two Selector PRO music fora. The first event dealt with the distribution and sale of music in this digital era. The next conference focused on music technology and experiments at the junction of music and other art forms.
In autumn 2018, we presented a new format of Selector PRO events – intensive workshops developed together with instructors from the British and Irish Modern Music Institute (BIMM) , an influential institution in modern music. We organized three modules dealing with the basics of music business and project management, organizing live events, as well as artist management and promotion in Kyiv and Kharkiv. Check these three short training videos from Dan Tsu, an event manager tutor at BIMM on our channel here and also
Watch the Q&A with Gabby Chelmicka, former manager of Robbie Williams, Artist Management module leader at BIMM. Conversation topic: creatives management and mental health in the music industry.
In 2020 Selector PRO international music industry forum took place in Kyiv on 7 and 8 February 2020. The focus of the forum was on how to develop and grow a sustainable live event business and on how to tap into the potential of neighbouring music markets.
As part of Selector PRO we worked closely together with music conferences in Ukraine (Atlas Music Hub Conference, RespublicaFEST Conference, Music Conference Ukraine), where visitors could establish contacts with reputable professionals of the British music industry and learn about new extraordinary initiatives and business cases. We also offered Ukrainian music sector professionals to participate in Britain’s most exciting music event – The Great Escape showcase.
2021 Selector PRO Forum edition had to move online due to Covid-19 pandemic restrictions. The focus was on issues that the music industry had encountered during pandemic. More than 30 speakers from the UK, Ukraine, Central Asia, South Caucasus and Western Balkans have shared their experience with more than 240 participants from almost 50 countries.
Catch videos from past Selector PRO sessions on our Youtube-channel.
Learn details about our upcoming 2022 edition of Selector PRO 2022 below.