Workshop instructor – Graham Jackson, dean of BIMM’s “The Music Business” undergraduate programme at BIMM – London.
Workshoppers will hear about the variety of revenue streams available to performers and changes in the contemporary music industry. The instructor will assist the group in analyzing the work of artist managers using management theory tools. Participants will conduct a self-assessment of their strengths and weaknesses as artist managers, and evaluate the profitability of the artists they currently represent or hope to represent, identifying specific goals for their development. The session will finish with the development and presentation of a personal management action plan.
Graham Jackson is a recognized music industry professional with extensive work experience in all areas of the business, working with independent musicians and new digital projects and established, leading labels alike. Graham also worked for six years at BASCA, the British Academy of Composers and Authors, famous for its annual Ivor Novello Awards. He holds a degree in music and entertainment management and a graduate technical degree in music production and a recipient of a Richard Toeman Scholarship from the Music Publishers Association.
Registration is now closed.